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Mississippi State University

Marketing in the Moment

  • Generate awareness and ticket sales for 2014 Football Season
  • Better understand fans and ticket buyers
  • Tagged website to develop fan profiles (demographics, psychographics and purchase behaviors)
  • Executed 6 week media campaign across display and Facebook
  • Rotated new creative real time when MSU achieved #1 status
  • 1.8MM impressions and 1,673 fan engagements
  • 668 sales = the 300% ROI
  • Identified sponsor activation opportunities for Best Western, Rooms to Go and Chick-Fil-A