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University of South Carolina

Get Excited for Gamecocks Football!

  • Generate awareness of the 2013 - 2014 Football Season to drive pre-season ticket interest
  • Tagged the USC website to gather data to create fan profiles
  • Executed a predictive fan buying and remarketing strategy to serve a :30 pre-roll video to those within 200 miles of Columbia, SC
  • More than 1.1 million video impressions served
  • 72% video completion rate indicating strong engagement with fans
  • Generated over 3000 qualified sales leads for future ticketing campaign