KEN TROUPESENIOR DIRECTOR BUSINESS DEVELOPMENT
Ken Troupe is a sports sales and marketing veteran with over 20 years of experience. Throughout his career Ken has had a knack of developing unique marketing and revenue generating ideas. In 1994 at his first MiLB stop, Ken developed and executed a “Strike Back Against the Strike Night” which was covered by the CBS News Eye on America series. As a consultant, Ken developed and implemented the GOALden Ticket program for the Phoenix Coyotes which had a ROI of 282%, and resulted in several articles written about the program.
Ken developed his skills as a sports marketer spending a majority of his time working on the ticket sales side of the business with the Houston Astros, Dallas Stars, and Texas Rangers. In 2008, Ken launched a successful consulting business working with clients like the Atlanta Braves, Sky Blue FC, NY Giants, Turnstyles Ticketing, Minnesota Timberwolves, and Phoenix Coyotes. Ken was an early adapter of social media and developing social selling strategies allowing ticket sales reps to develop their personal brand and sell more tickets. In 2011, Ken launched the only weekly Twitter chat on ticket sales best practices at hashtag #social4tixsales.
Ken has a Bachelors in Sports Management from Texas A&M University and a Masters in Sports Administration from Ohio University. In his spare time Ken enjoys golf, and has completed 13 marathons and 4 Ironman Triathlons. Ken lives in Dallas with his black lab named Murphy (named for Murphy’s Bleachers in Chicago). Ken’s favorite sports moment is seeing Ted Williams throw out the first pitch at the 1999 All-Star Game in Fenway Park.
Connect with him on LinkedIn at linkedin.com/in/kentroupe/ and follow him on Twitter @KTsportsmarket.